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Abortion services to be advertised on UK television for first time - Planned screening provokes an enthusiastic welcome from advocates of women's sexual health, and outrage from anti-abortion groups

Seeded on Thu May 20, 2010 5:06 AM EDT
Read ArticleArticle Source: Guardian Unlimited
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The first commercial to offer advice on abortion services will be screened on British TV next week, campaigners said today, provoking an enthusiastic welcome from advocates of women's sexual health, and outrage from anti-abortion groups.

The advert from Marie Stopes will be screened on Monday, offering what the organisation says will be "clear, non-judgmental information" on unplanned pregnancies and abortion services.

"Last year alone we received 350,000 calls to our 24-hour helpline," said Dana Hovig, Marie Stopes's chief executive. "Clearly there are hundreds of thousands of women who want and need sexual health information and advice, and access to services."

Marie Stopes says it aims to provide women with information rather than to promote abortion or any other choice.

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Marie Stopes said it took the decision to screen the commercial after a study found fewer than half of UK adults knew where to go for specialist advice about an unplanned pregnancy other than their GP. It also found that 76% of adults believed adverts for services offering advice on unplanned pregnancy should be allowed on television at "appropriate times".

Darinka Aleksic, campaign co-ordinator for Abortion Rights, said the advert was an "important breakthrough" in the support services on offer to women".

    Reply#1 - Thu May 20, 2010 5:07 AM EDT
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