Rush Limbaugh has lost countless millions in advertising revenues for his syndicator and other radio networks, and the drip-drip-drip continues: Wal-mart's "Sam's Club" has just pulled advertising, and eBay has also joined the exodus. These follow closely on UPS abandoning Rush. Yet the greatest long term damage is likely to come from the exit of hundreds of small companies that do not make the news. In spite of the media largely losing interest in the Limbaugh boycott story, the StopRush effort is continuing to grow. For example,a new video featuring Rush Limbaugh's incessant attacks on working people and unionsand a recent Daily Kos diary that made the front page brought in hundreds of new activists.

No one knows how many total advertisers (national and local, large and small) have dropped, but estimates I've heard put the number well above seven hundred. Radio stations have been forced to seek new sponsors for Limbaugh, and also for other radio talk show hosts impacted by collateral damage from the boycott.

Rush Limbaugh's response to the social media firestorm has largely been ineffective. Rush appears to have given up on Twitter, and the only two posts in the past six weeks on his "Rush Babes For America" Facebook page simply linked to his thoughts on a popular erotic tome -- which one might have thought a hot topic for the Rush Babes. Unfortunately for Rush, the absence of new content over the last six weeks has resulted in a drop-off in interest, as indicated by the dramatically lower number of Rush Babe responses.