Just about every GOP ad I see plays on fear or is telling me how awful our government is. It's old. It's tired. It's eye rollingly boring.
The problem with selling through fear is two fold. One problem is after hearing the same bogus fear mongering message over and over, the target stops feeling the fear. The other is that it only works on the people sort of sold on the idea in the first place. Overplay your hand and you'll lose credibility and end up looking silly. To hear Chuck Norris tell it, the U.S. is headed for 1,000 years of darkness if President Obama is re-elected to the Presidency. Despite the tin foil crowd lapping that one up, I fully expect to see a Chuck Norris skit on SNL this Saturday.
There's a profound difference between the GOP and the Democratic Party that didn't work in 2008 and I don't see it working in 2012 either. I see desperation and pleadings alternating with stuff that is best described as "out there" coming out of the GOP. How a Christian who thinks Armageddon is imminent thinks Obama can bring 1,000 years of darkness here on Earth is either unhinged or out there (maybe both). Berating an empty chair is in the realm of "out there", but Ann Romney's "I love you women!" was nutasticly twitty. This is a shame because Mr. Norris, Mr. Eastwood and Ms. Romney ostensibly have brains and should make better use of them.
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