The use of “death panels” to attack Obamacare fizzled, badly. Despite that, the right-wing kept going back to them in an attempt to criticize Obamacare. Now the right-wing, after their conference earlier this month, has rolled out a new argument to try to convince people that they don’t need healthcare coverage: “sticker shock.”

The argument goes that the price of healthcare will jump so dramatically that it will cause a “sticker shock” for millions of people. One may find it put very eloquently in this piece from Forbesmagazine by Sally Pipes, the paid spokesperson for the Koch brothers front organization, the Pacific Research Institute. In it, she blames Obama for every single cost increase ever for health insurance, despite the fact that insurance premiums have been steadily on the rise for over a decade. For a source, she used an interview of Aetna’s CEO, Mark Bertolini did with Bloomberg, which was discredited by numbers both the government and private studies have published.