Here’s a simple question: How many Americans don’t believe in God?
Pew and Gallup — two of the most reputable polling firms in America — both come to a similar figure. About 10 percent of Americans say they do not believe in God, and this figure has been slowly creeping up over the decades.
But maybe this isn’t the whole story. University of Kentucky psychologists Will Gervais and Maxine Najle have long suspected that a lot of atheists aren’t showing up in these polls. The reason: Even in our increasingly secular society, there’s still a lot of stigma around not believing in God. So when a stranger conducting a poll calls and asks the question, it may be uncomfortable for many to answer truthfully.
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